How to be creative in an architecture museum
The museums and, in particular, those intended for architecture and all its aspects have become elements of physical and symbolic integration, in them not only symbols of identity, culture or collective values are exhibited, but they have also become icons within the urban landscape.
In addition to functioning as an efficient dynamic instrument of cultural life, the new architecture museum acts as a tool for urban regeneration. But, what happens in those museums that cannot offer that building of"Show architecture" that every visitor expects …
Here, a new dynamic comes into play, a different way of attract the visitor from the perspective that the content is the show and not the container. In this case we are talking about Paris architecture museum (Citechaillot) that although located in the Palais de Chaillot, opposite the Eiffel Tower, within the urban fabric of Paris and its landscapes, as a building, it does not "stand out architecturally" as the Louvre or the Guggenheim in Bilbao could be. So they must use other weapons to attract visitors avid architectural spectacle.
The imagination it is power and of course a strong image can attract a lot. The advertising is communication that tries to increase the consumption of a product or service. Today, practically, it could be considered more of an art and this is known by the Paris architecture museum, which has managed to create different advertising campaigns that do not leave anyone indifferent.
These hard-hitting images are part of the advertising campaign for him Cité de l’Architecture in Paris. We are dazzled by the idea of "Resurgence of architecture" from the most basic and noble materials of construction and leaving the backdrop partially excavated. Another campaign:
This time we move to Moscow, through several of the most important buildings in the city, the State Museum of Architecture (Saatchi & Saatchi) has attracted the attention of half the world to attract more visiting public. They are renewed with fresh ideas that totally dazzle. This time, under the motto "Below The Surface", there is something else behind each building.
The message that the artists who have created these spectacular drawings want to convey is that there is something beyond the façade and walls by which the buildings are known, the architecture of cities hides a whole story that we should know.
So… When was the last time you went to an architecture museum?
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