The LEGO of architecture and urbanism
Every icon has a story to tell. A carpenter named Ole Kirk Christiansen lost his business and started making toys with his leftover wood in a small workshop. A short time later, around 1932, he founded LEGO (It means "leg godt" in Danish, which translated would be "play well").
Since then, the Danish toy company LEGO has continued to provide illusion, ideas and imagination to this day.
It has not only been and is a world of fun and entertainment, but it has also managed to captivate many artists, photographers, engineers or architects who involve the Lego philosophy in their jobs, reinventing those tiny parts (Actually there are some 915 million different ways to combine only six individual blocks) in works that go further than entertainment for the "little ones" in the house.
For many, the «Lego Ideas»Are already part of your daily life. Actually the philosophy is to scale any object that we can find to a toy of the brand, being a perfect example of influence in the following video with a legendary Fiat 500.
But we must bear in mind that this company has gone much further than we can think.
From the famous MIT, by means of LEGO blocks duly labeled optically, with the CityScope project, it is helped to analyze and understand through 3D representations and virtual reality, how different physical changes in spaces can influence a city.
Aspects such as traffic are measured, even the light that reaches each home or pollution according to the provisions of the different pieces, which also makes it easier for any user to collaborate and configure spaces according to their own vision of uses and densities to be able to analyze them later and collect data. .
The Italian artist and photographer Domenico Franco has wanted to unearth several of the most famous lego toys but expanding them in volume and taking them through the streets of Rome with his work "LEGO outside Legoland".
The corners, the emblematic architecture and the urbanism of the famous city intertwine in surreal settings where the protagonist is the lego vehicle parked in the different spaces of the Italian capital.
From helicopters, motorhomes, a Lamborghini or a train, passing through the famous trailer truck of the brand, they park or circulate in front of some of the most famous architectural monuments in the world.
Photographer Franco has digitally introduced a number of vehicles Laity in the urban landscapes of Italy.
In the coliseum a toy brick helicopter lands, a bulldozer parked next to a building site, a Formula 1 is thrown out of the truck or a parked caravan are just some of the artist's imaginative photographs. The objective, to transform ordinary contexts into extraordinary ones!
The influence of LEGO in wanting to introduce itself and replicate the most important buildings and icons of architecture has been a turning point for the company that has catapulted its image much further than any toy company.
From the section Lego architecture The portal offers HERE, apart from the sale of traditional toys that we all know and historical information on the buildings that have been scaled, some posters to download for free that we think are really good.
The city of New York, the Trevi Fountain, the Eiffel Tower, Venice or Berlin among many others, represented with all the pieces that make up the game to build it.
But on a natural scale it has also had its remarkable influence. The artist Andrew Lewicki offered us the possibility of building our house with concrete blocks that perfectly imitate the lego pieces.
They are real blocks, they even carry the printed logo, the same approximate size as the advertising pieces that we can find in some department stores and stores next to the favorite toys.
Or a real life-size house in England with no less than 3.3 Million pieces and more than 1,000 people involved in a feat that surely took a lot of patience.
And it is not only on the outside, the entire interior of the house and the furniture are made of tiny pieces. Interior design in Lego format!
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