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Credit cards that reflect the next date that an animal species will disappear
According to IUCN Red List (Critical Indicator of the Health of the World's Biodiversity), about 28% of the total assessed species of animals, fungi and plants are threatened.
A silent drama, which needs, more than ever, of creative initiatives to give greater visibility to a problem that affects the entire planet and everyone who lives on it.
The world's largest electronic payments company, the famous Mastercard. They have launched a marketing campaign for raise awareness about the imminent extinction of some animals… «Cards expire. Species shouldn't.«
Campaign… Cards expire. Species shouldn't.
The The expiration date of the electronic card corresponds to the scientific estimate of the critical extinction of a species that is printed on the card.
What if! We are quite sure that it is a fairly intelligent green marketing operation to improve the image of the company, but also to communicate and raise awareness: something is something!
The idea is from the agency agency McCann XBC, which proposed the creation of bank cards with endangered animals, in collaboration with the non-profit organization Conservation International.
At the moment, there are three cards that are made of sustainable material. Thus, we learned that the African jungle elephant could disappear in March 2028, since its population has decreased by 86% in the last 3 decades due to human activity (poaching, deforestation, …).
As for the card for the white and black tailed lemur, it will expire in June 2028 and that of the Javanese pangolin in December 2027. Dates, certainly too close.
In the United States, for every prepaid Mastercard Wildlife Impact gif.webpt card purchased, $ 1 will be donated to Conservation International to support efforts to protect and conserve wildlife, endangered species and their habitats.
Additionally, consumers are encouraged to donate to Conservation International's Sustainable Landscape and Seascape initiative through Mastercard Donate, a donation platform that enables consumers to make safe and hassle-free donations to environmental and ecological causes. .
We have been talking for a long time about how the animal world is constantly suffering with the inconsistent actions of human beings. And the truth is, we have not changed.
You need to use strong marketing to "wake up" even more. And an example, we find it in this article about projects with images of the environment that undoubtedly provide us with sensations. A perfect example …
Despite growing awareness, wildlife continues to disappear from our planet, with dozens of species going extinct every day, and this is reminded by the IUCN Red List.
The Red List of Threatened Species of the International Union for Conservation of Nature (IUCN) was founded in 1964. It is the The world's most detailed source of information on the global state of conservation of plants, fungi and animals.
To give you an idea of how we are evolving badly, we just have to see the following graph …
The red line represents the evolution of threatened species on the planet as the catalog of biodiversity is expanded and analyzed worldwide.
If drastic measures are not taken to conserve habitats, the rate of extinction of species - which is already between tens and hundreds of times higher than the average of the last ten million years - will only increase.
According to experts, loss of species and habitats poses as great a danger to life on Earth as climate change.
Without "transformative changes" in the world's economic, social and political systems to cope with this crisis, massive losses in biodiversity will continue and affect future generations.
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