The green marketing it is part of the business strategy of many companies. More and more companies are betting on this marketing tool for two reasons: to gain customers and to combat climate change. In this Green Ecologist article, we explain what is green marketing detail.
Types of green marketing
We can distinguish between two types of green marketing: from a social perspective and from a business perspective.
From the social perspective, we can see ecological marketing as a set of activities that seek to encourage society to create ecological awareness, to improve behaviors that could be much more beneficial for the environment. We would be talking about a set of actions carried out by non-profit companies, just to spread ideas and desirable environmental behaviors among the citizens and institutions of the countries.
From the business perspective, we can say that it is the one that applies to sell organic products, that is, the one that seeks to satisfy needs without damaging the environment. It is a different way of conceiving and executing the exchange relationship. All parties have to win, the company, the consumers and the planet. This contributes to the sustainable development of the economy and society.
If you want to read more articles similar to Green Marketing, we recommend that you enter our category of Other ecology.
