Typography, typefaces and architecture in motion
In this article we delve into several examples of typography that want to represent an end and are related to architecture. We crossed the typography for architecture par excellence, the Bauhaus 93 to see another way of understanding letters.
We have to understand that a presentation of our company image - be it a project or our briefing - is more than just adding a coherent series of images or perfectly technical texts. Design is a fundamental part and this not only encompasses the binding or the structure of the information, but a fundamental part of transmitting concepts and sensations is transferred to the typographic world. So the typography in architecture gives us value!
A typeface for architects
We could start with the question … How to create a typeface for architecture? Well, the answer to the present dilemma - from Denmark - is found in the graphic designer and typographer Florian Runge, who after studying different architects who provided sublime fonts around the world, came up with a workshop with different young professionals from various disciplines (Typographic Architects , designers, interior designers) in the mountains of Slovenia, seven days, in a remote mountain village and without Internet to improve productivity.
The result … the Asgaard typography
Some sublime letters for architects that re-formulate the traditional lace.
We really liked the video of the «Typographic workshop» where we can see in brief format how they worked. It is actually an excellent idea that we could implement for any project. We leave it … How to design aarchitect letter!
We believe we understand that two relevant articles can help us improve our perspective for design; one is color, where it is analyzed from psychology and its variants, and the other is the divine proportion and golden section to properly understand the perfect sizing.
How to find the perfect letter
Although it must be said that the Internet provides us with a multitude of possibilities to search for the perfect letter and the Fonts free suitable for our projects. And more if we look at the printing press or the different sources for architects given the long historical trajectory of architecture.
There is a place that we can equate to a library. I'm talking about Google Fonts, that although it is not in Spanish at first, we can change the translation and start to find the onearchitectural letter free and perfect. So it's already easy to recognize what font to use in a project.
In Google fonts We can compare, see them in different sizes, upper and lower case, bold, in italic format or do many tests and examples of how a letter would look.
It is an immense and quality character directory with surprising usability and ease of use. Highly recommended! To recognize the famous architect fonts.
How to create an easy typeface?
Although the vast Internet we can find different tools and applications, there is one that stands out above the others, it is the Prototypo application (Created by Yannick Mathey). A letter maker exceptional where you can generate and manipulate every letter to the smallest detail in an easy and fast way.
It is incredible the amount of factors that allows you to retouch, the modulation, the type of serif, the descending, the ascending features, in short, everything and a fast way. Tool provides us with some great jobs for any typographic project that we have in mind.
Another of the most recognized and easy to use is Metaflop. A application to create fonts quickly.
Architectural typography in motion
Although there is a great variety of architectural typefaces. In this case we present a animated typography belonging to a promotional campaign of the German creative firm Deepblue Networks that collaborated with the designers Florian Schommer and Kjosk Collective obtaining a unique typography for architecture based on moving buildings and, in some cases, with light.
They almost look like those illuminated billboards on the great streets. Possibly one of the typographic fonts more complex. Construction typography and architecture united in a totally homogeneous way.
From this website HERE we can see several more examples of this distinguished architect typography.
Along the same lines and with a surprising idea we see the BCN (Barcelona) typeface. A project that combines: architectural drawing, architecture fonts and the city of Barcelona from the hand of the typographer and illustrator Simon Prades. A typographic architecture very interesting!
Sustainable typography
If we want to save ink in our architectural projects, this is the indicated font, the Ryman Eco. Created by the Gray London agency with the concept of sustainability and savings.
In fact, it is the story of a young man who petitioned the White House to use Garamond instead of Times New Roman in its official documents, arguing that the change could lead to considerable savings in ink and ink. Energy. The savings could range between 62 and 394 million dollars, and that without taking into account other benefits such as savings on paper or the lower impact on the environment.
From HERE we can access the video that explains why we should use this type of letter instead of the traditional one.
As I point to the article from Enric Jardi's video HERE gives us "Twenty-Two Typography Tips Some Designers Will Never Reveal" so that we can start using different tricks in our projects.
History of typefaces
Why is typography important in design? … or understanding its evolution is necessary to be able to understand that it is actually typographic font It is an important part of any project (As a complement, Wikipedia has an extensive article).
Free fonts to download:
- Font bank consult HERE
- How to develop a digital typeface? In this case we want to provide an exceptional manual of great value and utility, which gives us step by step and in detail the process for creating with morphological rules, advice, tips, examples of writing, different graphics, language and how to work on it. computer support, HERE the guide. (It counts a bit to load since it has 117 pages in PDF)
Links of interest:
- Architecture images for download
- Building evaluation report
- What is sustainable or sustainable development
- Tools for the energy efficiency certificate
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