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A bottle of wine to read
Wine and food have always been united in search of new pleasures for the palate of its followers with pairings that seek the intention of enhancing the delight of the senses, but undoubtedly with wine you can travel much further. This time they intend to make us dream of a proposal that enhances the original creativity of the design of wine bottles and their labels wisely combined with the pleasure of a good glass and an unforgettable story.
We can now buy wine and literature in one fell swoop thanks to the design agency Reverse Innovation, which has joined forces with the Italian wine cellar Matteo Correggia to create the first «Bottle of wine book» for trying to add a tag that catalogs the Librottiglia project idea (A combination of the Italian words for "book" and "bottle").
"Today we read books on tablets, computers and mobile phones", point out the creators … Why not in a bottle of wine?
Of course the designers have made a deep effort to differentiate themselves from the market and try to give a different response to how to design a wine bottle not only from originality, but also from an emotional perspective.
Reading a good story with a glass of wine has never been easier!… Each wine is paired with a literary short specifically selected to match the characteristics of the vintage according to its genre and appropriate narrative.
The design studio specialized in packing commissioned three authors to produce the literary accompaniments; Patrizia Laquidara, Regina Nadaes Marques and comedian Danilo Zanelli will take us with their stories to the Italy of the best wines where each piece has been perfectly matched with the intention of capturing the environment of the wine and its essence. Unfortunately, we believe that the stories are only in Italian.
In the following video we can see how they have worked for the process of label design and ideas …
As Sir Francis Bacon said … "Old wood to burn, old wine to drink, old friends to trust, and old authors to read."
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