Business synergies in architecture. Betting on the technological future!

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The success of working together with technology

The growth of the self-employed and entrepreneurs in Spain is on the rise. The development of the business fabric of today is the future of tomorrow: the level of development growth, the number of jobs and the country's economic potential are at stake.

According to the study carried out by Red GEM Spain last year, Spanish entrepreneurial activity is above other economies such as Italy (4.3%), France (3.9%) or the all-powerful Germany (5.3%) .

So that we have a perception of what is happening, we extract a graph from the Red GEM Spain report, which outlines the values and attitudes of Spaniards to undertake with respect to the rest of the European Union.

Recently it has been commented that there is no market for all the new companies that are being created in the architecture sector, but, in reality, the main motivation to start a business is to detect opportunities in the market, and in diversity are opportunities .

It is true that starting a company in the field of architecture, works, reform or construction on a sustainable basis is not easy, and requires many things: a good team, good management, a good idea, the ability to implement it. And, why not say it, a bit of luck.

The reality is that there is enormous growth potential for many Spanish companies, if they are capable of assuming and successfully facing the challenges that globalization and internationalization demand:

  • Technology and R&D. The frantic development of all markets requires constant innovation with the need to satisfy the needs of increasingly demanding consumers and users.
  • Total productivity. The constant improvement of productivity is essential and must be improved at all levels of the company.
  • Internationalization. Our market is the world and more in the age of the Internet. This means having multilingual and multicultural managers and professionals, knowledgeable about the techniques and rules of the international game.
  • Professionalization. The increasing complexity of the business world requires that companies be made up of highly technical professionals and that they be constantly trained.
  • The intellectual capital. Today, what is most valuable is the knowledge, skills, values and attitudes of people. One of the most important challenges is the search, development and accumulation of intellectual capital.
  • The will to change. Today's reality of highly changing environments inevitably forces companies to constantly change.

All these challenges would be better solved if, between companies and entrepreneurs, models were created to establish synergies. that allow them to innovate together and operate satisfactorily in the face of the demands of an increasingly globalized and interconnected market.

According to the latest report from ITec and Euroconstruc, the construction sector points to a quantitative improvement in production rates in the coming years and also qualitative, with a positive contribution in practically all subsectors:

New technologies, new opportunities!… This is what the most daring entrepreneurs pray and the field of architecture is not far behind.

From all kinds of robots that will help us operate better on site, to words like Big Data and the Internet of Things that will help us not only to improve our productivity on a day-to-day basis, but also to improve the prospects of our businesses or radically change how we understand work on site.

All strategic alliances involve the creation of some type of synergy, there is possibly no clearer example of synergy than that found in the digital world. Agreements in which two or more companies come together, without losing their individuality, with the aim of creating a business or a new company by combining their skills, knowledge and resources.

The world of web pages has provided new very profitable business opportunities. Special profitability in online purchases or the world of betting and games of chance, without counting on web casinos or sports betting portals. Online businesses where architecture and reforms also have an important gap in benefits.

The perfect example of synergy; offer services through budget comparators; be it for a reform, to build a house or paint a facade. Profitable for some professionals, disaster for others, opinions for all tastes, but an important market opening for many professionals who were previously stuck in their neighborhood.

There is an issue that is fundamental and that is that for an organization to work in synergy, companies must be clear about their values within the organizational vision so that it is fed back by all staff, this will allow work teams to promote a climate of freedom, effective bonding, creativity and commitment.

To all entrepreneurial architects and SMEs, we encourage them to reinvent themselves and establish global synergies to grow and innovate together and operate in markets that demand solutions to their problems.

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